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Ads preference manager gmail9/18/2023 ![]() To link your Google Analytics account to your Google Ads account, refer to Link Google Ads and Analytics. Linking a Google Analytics property to your Google Ads account helps you to analyze customer activity on your store that you can use to measure conversion actions and create audiences. Step 4: Link your Google Analytics account to your Google Ads account Google Analytics can't track events until you remove password protection from your online store. To learn more about event tracking in Google Analytics 4, refer to Setting up Google Analytics events.
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